If you want to optimize your website and drive more traffic, you should focus on conducting proper keyword research. By studying the behavior of your target audience, you’ll have a better idea of what types of keywords your customers are typing in search engines. Keyword research is the foundation of an effective SEO strategy and should be the first step of any SEO campaign. There are many ways to conduct keyword research, including researching your audience and competition, generating content topics, and promoting your website. Try out different methods, and track their effectiveness. Also, continue to monitor your progress on the SERPs and update your plan as needed.
There are many on-page SEO techniques to increase your website’s search engine visibility. Relevancy is an important factor in search engine optimization, as pages irrelevant to the user’s intent will not rank well and have high bounce rates. To avoid this, make sure your content is relevant and focused on your target audience. Listed below are some techniques to help you with your on-page SEO.
There are several ways to use schema markup in your SEO techniques, from Google-rich results to your website’s content. You can use the Google rich results test tool to double-check your markup or check whether your website gets rich results. Another tool, the SEMRush Audit Tool, checks your markups and tells you how many percent of your website uses schema. Using these tools lets you make sure that you are using schema effectively and find out where you need to improve your markup. Lastly, you can use the content attribute or Meta tag to add missing content.